The American fashion twins dock in Paris

The American fashion twins dock in Paris

Much time has passed since Mary Kate and Ashley Olsen were the little twins of American TV in the early 1990s. Now, the two twins, grown up and elegant, face a new kind of public: the fashion scene.
Having been the centre of media attention during their childhood and teenage years, Mary Kate and Ashley left cinema and TV aside in 2006 to begin their career as entrepreneurs in the fashion sector.
Far removed from what was expected to be a young, pop brand, “The row”, helmed by the 2 twins, instantly made an impression for its super chic and minimalist style.
California’s informal style was just a distant memory as the young Olsens presented themselves, years later, with a new adopted style… the serious, sophisticated and elegant feel of New York’s Upper East Side.
Years of success, showrooms all over the world, awards in their sector; “The Row” is a mature brand today and still on the up and up, so much so that this year it will leave the NY fashion shows to present and definitively legitimise “Olsen” style before the global fashion scene on the catwalks of Paris.

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